Category: AI – LLMs

It should be clear to anyone with more than a passing interest in search engine optimization that it favors long-term planning and hard work over easy, short-term gain. If you need any proof of this, you need look no further than last year’s Penguin 2.0 update and how hard it hit websites that used questionable (yet effective) optimization techniques like paid links, content networks, and link schemes. What’s one thing all those strategies shared in common?

They were easy. They required minimal work on the part of the webmaster and gave immediate returns.

As I’m certain many of you are already aware, Google recently acquired Deepmind, an artificial intelligence firm with a focus on machine learning.

You’d be forgiven for thinking the corporation is looking to augment its new army of robots with better intelligence (all the better to kick off the machine uprising with?).

After all, this purchase came directly on the tail end of a flurry of robotics acquisitions, of which Boston Dynamics was the capstone. And while smart robots could certainly be in Google’s future, that isn’t the reason Google bought the startup.

See, what a lot of people appear to have forgotten in light of Google’s recent innovations and inventions is that it is, at its core, about search.

Writing can be pretty rough work, and putting together a piece of quality content that’s both properly search-optimized and valuable to the reader can be a very tall order.

Wouldn’t it be awesome if you could simply take a single good piece of content and turn it into a hundred pieces or more without having to put in any extra effort?

Wouldn’t it be great if, instead of having to pay a hundred writers, you could simply pay one and sell the same piece a hundred times?

Actually, that’s entirely possible – and completely inadvisable.

The only constant in search is change. Every time you think you have Google figured out, they switch it up again. The search engine giant kept the SEO world guessing in 2013 by changing their algorithm over five hundred times, a trend that will most likely continue this year. It’s important to stay a step ahead, so in that spirit, here are five bold SEO predictions moving forward in 2014.

Conversational Search via Natural Language Processing

In 2013, Google made most keyword data private. Many saw this as a war on keywords. Currently, the “Not Provided” rate is 82%. Experts anticipate this number will reach 100% by June.