Since the release of Penguin 2.0, many sites have taken a dive in the SERPs.
One of the causes of poor SERP performance is an excess of anchor text containing specific keywords.
In the past, a primary goal of link building was to gain many incoming links. These links often used anchor text with keywords relevant to a site’s SEO strategy.
However, in recent years, Google has focused on the characteristics of natural link growth. They now penalize sites whose backlink profiles appear to have been artificially created by SEOs.
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