Love & Marriage. Peanut Butter & Jelly. SEO & Content Marketing (or SEO & Social Media)??? These days, the letters SEO are usually followed by one of two pairs of words. Like other great combinations from history, it seems that you can’t have one without the other. In that spirit, we’ve gathered up the best SEO, content marketing, and social media articles from July for your enjoyment. When you’ve finished reading, let us know your favorites in the comment section below.
1. Compile an In-depth Keyword Research Report – Centering around your business products, services, brand, industry and demographics of your targeted customers, you’ll have to pick specific long tail keyword search terms and keyword phrases and test them on something like Google Keyword Tools to ascertain the estimated traffic and competitiveness for each keyword phrase.
Duplicate content is one of the biggest killers for a website’s rankings and one of the first things that I recommend fixing when helping a client with their SEO. Until 2011, if a page was a duplicate, or ‘thin content’ page, the worst that would happen is that the offending page would just be filtered out the search results.
When I started working in social media (just a mere two years ago) I had no idea what SEO was – and I’m embarrassed to admit it, but alas it is now off my chest! My focus was on social, but today, SEO has become a regular part of my job. My focus has shifted to include SEO and how it works with our social media efforts.
This week Mitch Briggs, Senior Inbound Consultant, offers his advice on building authority for your website. Do you know where you should be placing your content? Read below for Mitch’s advice.
With all the “link building is dead!” and “link building isn’t dying or dead!” posts out there, coupled with the fear that many people seem to have where link building is concerned, it’s natural to wonder about who’s right.
When can we all admit that going mobile is not something that will happen in the future? It’s as if e-commerce is always on the cusp of the next best thing and we give little regard to what is happening in the space right here, right now.
70% of people on Pinterest use it to get inspiration on what to buy. This compares with only 17% of Facebook users who do the same. Getting your product on this site provides an amazing opportunity to get your products known, loved, shared, and bought. But you need to get found to get noticed.
If your business is launching a new website, you are probably thinking about how to best implement the latest trends in SEO. It’s important to keep up with SEO trends as they are constantly changing and the strategies used last year, or even a month ago, may no longer have relevance.
With recent headlines that the NSA has been profiling people’s online movements (the irony of saying this online isn’t lost on me), it’s very interesting to see how it has affected search engines. As privacy concerns have arisen from the situation with PRISM, Google, Yahoo and Bing have seen a small subset of the market diverge to other search engines with stricter privacy policies.
This past week, I spent a lot of time in cars, buses, and trains. With a four-year old. Consequently, I also spent a lot of time making up stories about a kid with magic powers that lives in a fire truck and fights a fire-emanating villain named George George. (Fire and firefighting are popular themes with this particular four-year old.)
Content marketing isn’t just about establishing thought leadership, sharing helpful information and driving traffic to a company’s website—it’s also about generating, nurturing and converting leads. But running a successful content marketing campaign requires a proper understanding of the lead gen funnel.
As SEOs turned content marketers, our industry has been looking for ways to create great content that attracts links. If we’re *really* content marketers we need to be thinking more about how to create great campaigns that help businesses get visibility, share their message, launch new assets and build and shape a brand.
Content marketing is white hot! As a core element of inbound marketing, content marketing fuels social media, supports search optimization, and drives lead generation and sales. 2012 was content marketing’s breakout year and it continues to be at the top of marketers’ plans this year.
It’s been common knowledge for a while – since Google rolled out its Panda algorithm, to be precise – that quality content is a vital component in SEO. Having an impressively designed website to accommodate that content is also extremely important.
What was your primary reason for being on Facebook? For most organisations, it’s all about visibility and reach – selling more, and more often. But, here’s the thing: If you’re a consumer-facing company, and you set up a Facebook page, there will be a customer service dimension to what you do.
When the words “social media” and “ROI” get used together, the term “social media ROI” often takes on a meaning that is completely antithetical. And its still confusing for many companies. Let me explain: The term “social media ROI” as its used most often, asks the question, “What is the measurable return on using social media for your company?” But that’s not what those two words, used together, actually mean.