Let’s talk about that.
The internet was new back then. Google wasn’t the huge company it is now. Technical SEO was the most important thing. Content marketing existed, but most SEO experts thought it was optional.
It didn’t matter how good your site was if people couldn’t find it. This meant some techniques were valued most. These included article and directory submissions. Spinning content and keyword stuffing were also important. Optimized meta descriptions were valued above all else.
(more…)
We know everyone is trying to get out of the office early to start their July 4th weekends, so we won’t waste too much of your time getting to the roundup. If you’re new to this, each month we gather up the best articles from the worlds of social media, content marketing, and SEO for your convenience. Here’s our favorites from June.
Feel free to enjoy them on the beach or by the pool, and if you’re looking for the same great content in between roundups, don’t forget to check in with us on Twitter, Facebook
(more…)
“The majority of feedback from readers is that they block because of the nuisance of ads,” Destructoid founder Niero Gonzalez told Forbes in 2013, after finding out that over half of his visitors used ad-blocking software.
(more…)
That’s no longer the case. Google updates its algorithms. Each update makes search smarter. It understands what users like. Social media drives much web traffic. People share interesting pages. They share on Reddit, Facebook, or Twitter.
Not surprisingly, this has resulted in a paradigm shift in SEO. Search algorithms still matter. But now, focus on users. Don’t just chase tactics. If people dislike your site, it won’t rank well.
(more…)
In last month’s roundup we declared that it had been a calm month in the world of SEO, that “there were no major Matt Cutts declarations or Google updates that sent the industry scrambling.
” Then, about two weeks ago, Mr. Cutts fired off this tweet, “Google is rolling out our Panda 4.0 update starting today.” So that was pretty major.
However, the Panda updated wasn’t the only news in May, so we’ve rounded up the best of the rest from the worlds of social media, content marketing and SEO for your convenience.
(more…)
Like any field with a technical aspect, search engine optimization plays host to a wide range of different misconceptions, half-truths, and falsehoods.
With digital marketing in particular, this problem is exacerbated by the fluid and rapidly-changing nature of both search and the Internet itself.
What held true last year might not necessarily be valid next year; this year’s tactics could end up obsolete with a single update to Google’s algorithms.
These tall tales – and there are many of them – range in veracity from “somewhat true” to “less grounded than the flat-Earth theory.”
(more…)
This past month seemed fairly calm from an SEO point of view. There were no major Matt Cutts declarations or Google updates that sent the industry scrambling.
In the world of social media and content marketing, LinkedIn continues to assert itself as a force to be reckoned with while Google+ remains a source of much confusion.
April had many great articles. Therefore, we put together the best ones. This will help you make your business more successful. We hope you like them.
(more…)
Although Google’s algorithms don’t seem to have much use for meta descriptions anymore, that doesn’t make them any less valuable to you as a content creator.
Often, a meta description is the first thing a user will see of your site; it’s quite literally the first impression you’ll make on your readers. You need make sure it’s well-written.
Otherwise, you’re very likely to miss out on a significant amount of traffic.
(more…)
If you’ve worked in marketing, you’ve likely seen a lot of jargon. Many industries are the same. This shouldn’t surprise you.
Often, jargon is the best way to simplify complex topics. It makes them easier to explain. For that reason, I’m not entirely against its use, nor do I deny its efficacy given the right circumstances.
The problem with jargon is that when overused – or repeatedly misused – its meaning tends to grow distorted over time. It becomes a buzzword; an empty, meaningless propaganda phrase which is more a sign of laziness than knowledge. While jargon is best used sparingly, buzzwords should be avoided at all costs.
(more…)
As Google strives to improve its algorithms and make content more relevant to the user, social networks gain more and more importance in determining how your pages rank online. How often people talk about your brand, how often they share your articles, how often they like your posts; all of these factors play an important role in how well you’re going to do (though true to form, Google’s remained fairly tight-lipped about just how important).
One thing should be clear: if content is king, then social media is most definitely queen. There was a time when I would have argued that not every organization has something to gain from going social. I think, at least in this context, that such a time is long since passed. At this point, it’s not a question of “if” you should fit social media into your SEO strategy – it’s a question of “how.”
(more…)