Let’s be honest with ourselves: pop-ups, pop-unders, intrusive Flash advertising, and content-obscuring modal dialogues all suck, both from an aesthetic perspective and for site users.
In modern web design, the trend is towards elegance and simplicity; providing awesome content that’s pleasant to consume is the order of the day. But, we have to make money, and that’s what intrusive advertising is supposed to achieve.
The web is growing up, and part of its developing maturity is that serious sites that want to make money from content – particularly bloggers – are tying to look less like the flyers we find under our windshield wipers advertising quack remedies in garish colors and fonts, and more like credible publications.
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