Invisible SEO Metric: How Hosting Affects LLM Visibility.
Listen Post Podcast Let’s face it—everyone’s talking about ranking. Page one or bust, right? But that’s just it. The landscape has shifted. Thanks to Large Language Models (LLMs) like ChatGPT, Perplexity, Gemini, and even Google’s own AI Mode (AP News), the future of SEO isn’t just about climbing SERPs. It’s about becoming citable by AI…
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How to Talk About Mental Health in Your Marketing
Owing at least in part to the coronavirus pandemic, mental health is at the fore of everyone’s minds. It’s no secret that people are struggling right now. We are stressed, fearful, and worn down by all the chaos and…
What Is Wokewashing, and How Can Your Brand Avoid It?
Marketing and politics can no longer be kept separate from one another. Maybe they never could. Either way, brands have woken up to the fact that modern consumers desire more than simply a product. They want a brand that…
3 Things to Remember About Seasonal Marketing
Most businesses are impacted by changing seasons. People are less likely to buy products such as sunscreen during winter, for instance. There likely won’t be much interest in Christmas during Spring. For some organizations, however, the seasons almost entirely…
3 Major Mistakes Businesses Make With Pay per Click Ads
In case you haven’t already heard of it, pay per click advertising is an ad model where a business only pays if a customer clicks on one of their ads. It’s most popularly known through the Google Ads platform,…
