AI Citation Volatility: Why Your Site Disappears From AI
Listen to Podcast Introduction: The Ground is Shifting Everyone’s obsessed with rankings. Page one or bust, right? But that’s just it—rankings are no longer the only game in town. Thanks to Large Language Models (LLMs) like Google AI Mode, Perplexity, and ChatGPT, the battleground for visibility has moved. And here’s the kicker: what gets cited…
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The SEO Divide: International vs. Local – Which Path to Take?
International search engine optimization and local SEO actually have a lot of things in common, and both have a great deal in common with regular, location-agnostic SEO. Understanding the difference between the tactics is the first step in understanding…
URL Structure and SEO: A Brief Introduction
The Uniform Resource Locator (URL), is one of the most common yet most frequently-misunderstood elements of a website. It’s also been an integral part of the Internet more or less since its earliest days, providing a human-readable means of…
The Myth of SEO’s Death Why Search Optimization Still Reigns.
If there’s one constant in the world of search engine optimization (SEO), it’s that people love throwing out predictions that it’s dead (or at least dying). It’s happened, to some degree, with every algorithm update Google has released. It…
How to Find the Best Stock Photos for Your Content
They say a picture is worth a thousand words. When it comes to content marketing, we’d argue that it’s worth even more. A good header image is arguably imperative for the creation of compelling, engaging content, and high-quality photos…
