AI Citation Volatility: Why Your Site Disappears From AI
Listen to Podcast Introduction: The Ground is Shifting Everyone’s obsessed with rankings. Page one or bust, right? But that’s just it—rankings are no longer the only game in town. Thanks to Large Language Models (LLMs) like Google AI Mode, Perplexity, and ChatGPT, the battleground for visibility has moved. And here’s the kicker: what gets cited…
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How Wikipedia’s New Social Network Could Impact Social Marketing
Facebook is no stranger to controversy. From the Cambridge Analytica scandal to numerous revelations regarding abuse and misappropriation of user data, it seems as though the social network perpetually has egg on its face. Not surprisingly, people are getting…
What’s The Easiest Way To Apply SEO To A Website?
A lot of people look at search engine optimization as this arcane, unknowable craft. It really isn’t. It’s just in the best interests of some people to make you think it is. The truth is that applying SEO to…
3 Things to Learn From Tumblr About Social Media
In August, telecommunications company Verizon sold social network and microblogging site Tumblr to WordPress owner Automattic for approximately $3 million. It was, many publications noted, a massive loss on their part. Just two years ago, they purchased the site…
How to Respond to Negative Publicity on Social Media
Have you heard of the Streisand Effect? If not, we’ll start the piece off with a bit of a history lesson, courtesy of the Economist. In 2003, singer and actress Barbara Streisand sued the California Coastal Records Project. The…
