Generally speaking, the best advice one will hear about multi-level marketing (MLM) is “don’t.” 

Be unique. 

That’s one of the first pieces of advice you’ll receive where content is concerned. Unique, compelling content is how you stand out from the crowd. It’s how you create value for your audience and engage with both new and existing customers.

People are having fun without you.  

That pervasive idea lies at the core of Fear of Missing Out – or FOMO, as it’s more commonly called. Apprehension at being left out of the loop. Anxiety at missing out on a fun party or cool event. The constant concern that other people are having rewarding, fulfilling lives – and you aren’t. 

As you already know, content is king.

All things being equal, a business with a steady stream of fresh content will inevitably outperform a business that generates no content at all.  Through blog posts, videos, and other materials, you can provide value to your audience beyond your core products and services. You can generate engagement, bring in more traffic to your site, and ultimately help to build a community around your brand.

An unmarried CEO with a six-figure salary. A recently-arrived immigrant who’s still getting on their feet. A stay-at-home dad whose wife is the primary breadwinner for their family. A service industry worker struggling to make ends meet. What do all of these individuals have in common?

What does it mean to be a parent? What comes to mind when you picture a mother or father?