AI Citation Volatility: Why Your Site Disappears From AI
Listen to Podcast Introduction: The Ground is Shifting Everyone’s obsessed with rankings. Page one or bust, right? But that’s just it—rankings are no longer the only game in town. Thanks to Large Language Models (LLMs) like Google AI Mode, Perplexity, and ChatGPT, the battleground for visibility has moved. And here’s the kicker: what gets cited…
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SEO, Content Marketing, and Social Media: The Best of April 2015
No matter what Google does, there are always good names associated. We have penguins and pandas rampaging through the web and if that wasn’t enough, now we have “mobilegeddon.” And for good reason. Have you looked around these days? Everyone…
Virtual Reality: The Future of Search Engine Marketing
Right now, the thing that everyone’s buzzing about is semantic search. Search engines, we’re told, are getting smarter – better at providing us with precisely what we’re looking for. The prevailing slogan of this shift, trumpeted by the likes…
SEO Has Never Been A Short-Term Thing – We Need To Stop Treating It As One
I suppose there’s a certain allure to algorithm chasing, really. You’re on the bleeding edge of search engine optimization; an expert that all other marketing professionals look to for advice on how they can game the system created by…
SEO, Content Marketing, and Social Media: The Best of March 2015
In the month since our last roundup, there has been a lot of news in the SEO community. First off, Google has been indicating a major update to their mobile search algorithm, so you better make sure your site is…
