AseoHosting Blog

Tag: ASEOHosting

  • SEO Has Never Been A Short-Term Thing – We Need To Stop Treating It As One

    SEO Has Never Been A Short-Term Thing – We Need To Stop Treating It As One

    I suppose there’s a certain allure to algorithm chasing, really. You’re on the bleeding edge of search engine optimization; an expert that all other marketing professionals look to for advice on how they can game the system created by Google.

    You’re constantly adapting, modifying, and re-working your strategies to adapt to the latest algorithmic change.

    Thing is…that’s kind of an uphill battle. No one outside Google knows how its algorithms work. Also, search engines constantly change. This means new tactics soon become useless. As a result, a site’s search engine traffic often looks like a roller coaster.

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  • SEO, Content Marketing, and Social Media: The Best of March 2015

    SEO, Content Marketing, and Social Media: The Best of March 2015

    In the month since our last roundup, there has been a lot of news in the SEO community. First off, Google has been indicating a major update to their mobile search algorithm, so you better make sure your site is up to speed. We’ve included a couple of articles below that should help you determine

    if you need to do anything before April 21st. Also, a major vulnerability in WordPress SEO by Yoast was announced, so if you haven’t updated the popular plugin recently, do so.

    With those big news items out of the way, we’ll get to the rest of the roundup. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook.

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  • How Can Overzealous Use Of Google’s Disavow Tool Hurt Your Rankings?

    How Can Overzealous Use Of Google’s Disavow Tool Hurt Your Rankings?

    The birth of Google’s Penguin algorithm – designed to cut down on link spam – had one rather unfortunate side effect. No, I’m not talking about all the webmasters claiming the algorithm unjustly penalized them. Rather, I’m talking about a new, underhanded tactic all the black hat search engine marketers are practicing.

    It’s called Negative SEO. In lieu of properly optimizing their own site, certain individuals in the SEO community have taken to setting up link farms and spam sites designed exclusively to penalize their competitors.

    The idea is that their actions will ‘fool’ Google’s algorithms into thinking their target has engaged in manipulative link building techniques.

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  • SEO, Content Marketing, and Social Media: The Best of February 2015

    SEO, Content Marketing, and Social Media: The Best of February 2015

    Since our last roundup, Google has announced that they will begin indexing tweets, which is yet another example that social and SEO are tied together in many different ways.

    Additionally, the world has gotten so crazy that this month in the content marketing section, we have included lessons from both BuzzFeed and journalists.

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  • SEO, Content Marketing, and Social Media: The Best of January 2015

    SEO, Content Marketing, and Social Media: The Best of January 2015

    We hope everyone is off to a great 2015. As SEO is a constantly evolving industry, the new year often calls for an updated game-plan and expanded strategies. In that spirit, we found a number of articles that should help you as you map out what comes next.

    One thing that will remain consistent is the role of social media and content marketing in SEO, as evidenced by the recent Google decision to show tweets in the search results.

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  • SEO, Content Marketing, and Social Media: The Best of December 2014

    SEO, Content Marketing, and Social Media: The Best of December 2014

    The great thing about the end of any year is all the ‘End of Year’ articles. You have ‘Best of’ articles, ‘worst of’ articles, lists of what we learned last year, and how to prepare for next year.

    And let us tell you, we have plenty of those in our final roundup of 2014. If there’s one thing about inbound marketing, or its pillars of SEO, content marketing, and social media, it’s that this is an ever-changing industry.

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  • Optimizing For Demand vs Optimizing For Leads: What’s The Difference?

    Optimizing For Demand vs Optimizing For Leads: What’s The Difference?

    In the world of content marketing, there’s a longtime misunderstanding even greater than the mislabeling of big data. I’m talking about demand generation and lead generation. People use these two terms interchangeably far too often.

    The truth is that they’re two very different approaches to content creation – and using the wrong one can mean a whole lot of wasted effort on your part.

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  • SEO, Content Marketing, and Social Media: The Best of November 2014

    SEO, Content Marketing, and Social Media: The Best of November 2014

    Since our last roundup, we’ve eaten a lot of turkey, watched a lot of football, and spent some valuable time with the family. Now that Thanksgiving is in the rear view mirror, it’s time for online businesses to get their houses in order for the upcoming holiday season as well for a new year.

    Based on Forrester research from last month, Facebook may not be the best place to focus your efforts, but we’ve found a number of posts that should get you going in the right direction. 

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  • Optimizing Drupal For Google Search

    Optimizing Drupal For Google Search

    Note: This guide assumes at least a basic knowledge of Drupal, including module installation. If you run into trouble, read through the Drupal Tutorial.

    It may not be as popular as WordPress, but you’ll nevertheless find plenty of website owners who swear religiously by Drupal. It’s not hard to see why, really. There’s a lot to love about it.

    It’s an incredibly secure platform and frequently updated besides. Drupal’s also easy to customize, with a bevy of both free and premium plugins available to webmasters and an intuitive web interface that makes it ideally suited to manage a large volume of content. Last but certainly not least, it’s extremely powerful from an SEO standpoint. (more…)

  • Five Steps You Need To Take For Local Search Engine Marketing

    Five Steps You Need To Take For Local Search Engine Marketing

    We’re going to start today’s piece off with a few statistics: One third of mobile searches have local intent – meaning 66% of people searching on smartphones and cell phones are looking to purchase something in their immediate area(one-fifth on PCs).

    Fifty percent of those searches lead the user to visit a retail outlet (34% on desktops/laptops/tablets).

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